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How Innocent Chukwuma built Nigeria’s most recognized automotive brand

Adaobi Peter-Kingston
May 25, 2019
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Innocent Chukwuma
Innocent Chukwuma

Innocent Chukwuma started as a trader in Nnewi, selling spare parts, which were being imported from countries like China and Japan.

“At that time, people were bringing only second hand motorcycles to Nigeria,” Mr Chukwuma says. “And I felt there should be a way to reduce the price of the new ones.”

So, in the 1980s, he travelled overseas …

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